Group Properties Help

This panel is used to set properties for a data group.

Purpose

This tab is used to specify how the data in this group will be used. The policy must list everything that recipients might or will do with the data. To comply with the P3P specifications, check all options that apply.

Site operation and administration;R&D
Data in this group is used to complete an activity, assist in the technical support of the Web site and its computer system, or to enhance, evaluate, or otherwise review the site, service, product, or market. Examples include information required to return the results from a Web search, place an order, process computer account information, secure and maintain the site, or verify Web site activity by the site or its agents. This purpose does not include personal information used to tailor or modify the content to the specific individual or information used to evaluate, target, profile or contact the individual. This option creates the <admin>, <current>, and <develop> elements.
Site customization
Data in this group is used to tailor or modify the content or design of the site. Customization can be deliberately requested by the user during a single visit or multiple visits to the site (for example, a financial site that lets users select several stocks whose current prices are displayed whenever the user visits).

If customization is not deliberately requested by the user, the information can be used only for a single visit to the site and not for any kind of future customization (for example, an online store that suggests other items a visitor may wish to purchase based on the items she has already placed in her shopping basket).

This option creates the <customization> and <tailoring> elements.

Anonymous user tracking
Data in this group is used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying personally identified information (such as name, address, phone number, email address, or IP address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals, but it will not be used to attempt to identify specific individuals.

This purpose includes information used for the purpose of research, analysis and reporting. For example, a marketer may wish to understand the interests of visitors to different portions of a Web site. This purpose also includes information used to make a decision that directly affects the user. For example, a marketer may tailor or modify content displayed to the browser based on pages viewed during previous visits. This option creates the <pseudo-analysis> and <pseudo-decision> elements.

Individual user tracking
Data in this group is used to determine the habits, interests, or other characteristics of individuals and combine it with personally identified information. This purpose includes information used for the purpose of research, analysis and reporting. For example, an online Web site for a physical store may wish to analyze how online shoppers make offline purchases. This purpose also includes information used to make a decision that directly affects the user. For example, an online store suggests items a visitor may wish to purchase based on items he has purchased during previous visits to the Web site. This option creates the <individual-analysis> and <individual-decision> elements.
Contacting the user
Data in this group is used to contact the individual for the promotion of a product or service. This includes notifying visitors about updates to the Web site. This does not include a direct reply to a question or comment or customer service for a single transaction. In those cases, Site operation and administration;R&D would be used. In addition, this does not include marketing via customized Web content or banner advertisements embedded in sites the user is visiting. In these cases, Site customization, Anonymous user tracking, and Individual user tracking would be used. This option creates the <contact> and <telemarketing> elements.
Other purposes
Data in this group is used in other ways described in the field provided. This includes any purpose not covered by any of the other fields as well as data archived or stored for the purpose of preserving social history as governed by an existing law or policy. This law or policy must be referenced in the Disputes Properties and must include a specific definition of the type of qualified researcher who can access the information, where this information is stored and how this collection advances the preservation of history. This option creates the <other-purpose> and <historical> elements.